Tuition Discounts Continue to Increase at Private Colleges

An analysis by the National Association of College and University Business Officers found that the enrollment management strategy of tuition discounting at private institutions continued to increase in 2018-2019, reaching an average rate of 52%. Marjorie Valbrun of Inside Higher Education writes that although this may come as good news to prospective students, there is a trade-off for institutions. From Inside Higher Education: "Even as discount rates are rising quickly, net tuition revenue, the money colleges receive to support their operations, is declining or stagnant."